2025 Brand Refresh
(Social assets)

In 2025, the team at Distant Journeys took on a major transformation, introducing new systems across the business while reshaping the entire customer booking journey, website and CRM. Alongside this, the company made the bold decision to fully rebrand — a significant and exciting undertaking.

I was part of the core internal team, working closely with our external partners to help shape both the concept and execution of the new brand. Together, we developed the brand story and explored multiple iterations of visual concepts, ultimately arriving at the branding shown opposite and below.

The public brand launch followed in December 2025, alongside the complete rebrand of the full Distant Journeys social creative suite. Below is a small selection.

The new brand marks an exciting new chapter for the business. This is just a snapshot of the work completed so far, and I’ll be sharing further examples as the brand continues to evolve.