2025 Brand Refresh

In 2025, the team at Distant Journeys took on a major transformation, introducing new systems across the business while reshaping the entire customer booking journey, website and CRM. Alongside this, the company made the bold decision to fully rebrand — a significant and exciting undertaking.

I was part of the core internal team, working closely with our external partners to help shape both the concept and execution of the new brand. Together, we developed the brand story and explored multiple iterations of visual concepts, ultimately arriving at the branding shown opposite and below.

To support the internal launch, the company hosted a brand event for staff in September 2025. I led the creation and procurement of all event merchandise and signage, helping bring the new brand to life for the wider team (examples to follow).

The public brand launch followed in December 2025, alongside the complete rebrand of the full Distant Journeys brochure suite. Managing the redesign and production of all seven brochures within a tight five-week timeframe was a significant challenge, but one that was successfully delivered ahead of all print deadlines. This achievement reflects the collaborative effort and dedication of the entire Distant Journeys team.

The new brand marks an exciting new chapter for the business. This is just a snapshot of the work completed so far, and I’ll be sharing further examples as the brand continues to evolve.

If you would like to find out more about the new brand story, please see the Brand Book links here and below.